OAKLANDISH x WUW
Brand Campaign & Visual Storytelling
Creating culturally rooted content through photography, motion and community-centered storytelling.
Overview
Oaklandish has long represented more than apparel. The Oakland brand sits at the intersection of local culture, identity and community pride.
This collaboration focused on creating visual content that reflected authenticity to Oakland's creative community while supporting the brand's storytelling across photography and video in a weekly lyrical series.
My Role
Creative Direction
Video Production
Video Editing
Story Development
The Approach
Rather than focusing solely on products, the work centered on people, atmosphere and place.
The goal was to create imagery that felt lived-in, expressive and culturally relevant—capturing the spirit of Oakland through cinematic storytelling and documentary-inspired visuals.
This approach helped position the brand within a larger narrative of community, creativity and local identity.
Creative Principles
Place
Rooting the imagery in environments that felt distinctly Oakland.
Community
Highlighting real people, culture and connection rather than purely commercial imagery.
Storytelling
Creating content that communicated a feeling and sense of identity beyond the product itself.
Outcome
The project expanded Oaklandish's visual storytelling through photography and motion content designed to deepen audience connection and reinforce the brand's relationship to community and culture.
Services
Creative Direction • Photography • Video Production • Editing
