Dena Helling

Practice

Dena Helling

Visual storyteller, creative strategist and experiential designer exploring the intersection of art, technology and human connection through cinematic imagery and emotionally driven creative work. Rooted in the belief that creativity is sacredly human, Dena’s work blends editorial storytelling with tactile visual language inspired by atmosphere, memory, culture and sensory living in an increasingly digital world.

Selected Professional Experience

Apple — Today At Apple, Creative Pro (Art & Design)

Curated and facilitated community-centered workshops, photo walks and creative programming focused on accessible digital tools, storytelling and experiential learning.

Pinterest, Cruise, Verizon, Amazon & Wing (Alphabet)

Supported cross-functional initiatives spanning operations, technology, partnerships, experiential programming and creative strategy.

Founder — Common Ground Craft Club

Created tactile, community-centered creative experiences rooted in curiosity, analog process and meaningful human connection.

Founder — PlayHaus Party Co.

Led experiential design and event storytelling centered around intentional gatherings, atmosphere and modern aesthetic.

Creative Strategy — Music & Cultural Programming

Produced photography, branding, partnerships and creative direction for Bay Area artists, musicians and cultural institutions.

Photography & Cultural Documentation

Live music, portraiture and cultural storytelling across Bay Area and Oahu creative communities, documenting atmosphere, place, architecture, performance and human connection through an editorial lens. Featured venues and collaborations include Fox Theater Oakland, Yoshi’s Oakland, Brick & Mortar SF, Blue Note Hawai’i, 1015 Folsom and independent creative spaces throughout Oakland and Honolulu.

Exhibitions & Features

• Era Art Bar — Resident / Featured Artist

• Monroe SF c/o Trap x Art — Featured Artist

• Oakland Art Murmur — Featured Artist

• Port Workspaces Galleries — Featured Artist

• Oakland Artist Collective — Resident Artist

Creative Philosophy

Dena’s work centers on creating emotionally resonant experiences that reconnect people to texture, atmosphere and presence. Whether through photography, film, cultural programming or experiential design, her practice explores how thoughtful storytelling can create deeper connection in an increasingly digital world.

Website: denahelling.com

Instagram: @d_artista